SWOT AnalysisBy Dennis Hill / January 1, 2025 SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework[1] for identifying and analyzing the internal and external factors that can have an impact on the viability of a project[2] or product. Defined Terms 1. ↑ framework. A skeletal structure of components and objects and provides plug-in points and sockets for integration and interchangeability. 2. ↑ project. An interrelated set of tasks with a beginning and an end that is bounded by time, resources, costs and desired results.